The Nue Co.
A science-focused, start-up health brand offering supplements, skincare and fragrance.
As Senior Copywriter, I worked as The Nue Co.’s sole writer on all aspects of creative storytelling, from campaign concepts to marketing emails, OOH to growth ads.
Part of my role was to create full 360 campaigns for NPD launches and key marketing dates, including concepting and curating an experiential pop-up store for functional fragrance, WATER THERAPY. I also worked on developing brand tone of voice and narrative guidelines.
#TheNextBestThing
For THE ESSENTIALS launch, I worked alongside the Creative Director to build an ownable concept and tagline to cut through the vitamin supplement market space. As a full 360 campaign, I created copy for the launch video script, growth ads, emails, social, POS and website product pages.
Email & Social
As part of my role, I was responsible for writing all weekly BAU content. During my two years at the brand, I increased the average email open rate and created copy for the brand’s highest engaged social post since launch.
More H2O Than Human
The Nue Co. were the first brand to launch category-defining functional fragrance; science-backed scents with the power to change mood. I worked alongside the creative team to launch the latest fragrance WATER THERAPY in November 2022, creating a 360 marketing campaign across all digital touch points, print collateral and the concept and execution of an experiential pop-up store.
Editorial Blog Content
-
Can Rosemary Oil Rival Minoxidil?
-
Do We Need Vitamins?
-
We Wouldn't Be Alive Without Mushrooms
-
The Surprising Truth About How to Eat Well
Sephora OOH Campaign
I worked with the Creative Director on the campaign for the combined launch of SUPA_THICK SHAMPOO and CONDITIONER, plus key SKUs retailing at top Sephora stores in the US. This included creating the overall concept, OOH ads (fly-posted in New York, May 2023) and writing copy for PR events, including for a pop-up salon at Jenna Perry Hair, New York.
